Fractal Experience by Erik Söderberg
Fractal Experience is a personal graphic project by the swedish cross-media artist Erik Söderberg having the scope of exploring the difference between shapes created by humans and nature. Söderberg states that “design is often based on strict geometric forms, while nature flow in a chaotic, organic way. But after some further investigation, you will also realize that nature follows certain patterns and that humans from time to time tend to organic shapes.”
If that’s indeed true, then the overlapping territory—the shared Venn diagram space between “likes perfect geometry” and “chaotic, organic,” shapes—is occupied by the hypnotic, self-repeating patterns Söderberg has created in this project.